Why is it important for banks to focus on enriching corporate customer journeys?
To deepen customer relationships, banks need a digital strategy that incorporates the latest technology and runs front to back. Technological advances have made it easier for banks to differentiate their offerings and improve client satisfaction. Improvements in the basics (e.g., optical character recognition), advances in application programming interfaces (APIs) and robotic process automation (RPA), and major inroads in advanced artificial intelligence (AI) are enabling step changes in client experience and improved customer journeys. Banks in the vanguard are undertaking a digital transformation that spans the front, middle, and back offices.